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Gujarat government’s comprehensive policy for promoting Gujarati films, announced in February, has boosted filmmakers.In last five years, number of screens playing Gujarati movies has shot up by about 650% (around 20-25 screens in 2011 to about 150-160 in 2015).This BO boost mainly caused by Gujjubhai The Great (approximate collections Rs 15 crores) and Chhello Divas (approximate collections Rs 17 crores).In 2015, box-office collections rose by about eight times (Rs 55 crores, it was Rs seven crores in 2014).The number stood at 68 in 2015, and 65 in 2014. Over 100 Gujarati movies are likely to release in next one year.Around 20 upcoming films (in next one year) have a budget of more than Rs one crore.We will see some interesting films in the next one year.” We certainly hope to see more good Gujarati movies on a regular basis.
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Actor Malhar Thakar of Thai Jashe! and Chhello Divas fame says, “There are producers and directors who are willing to think beyond comedy and conventional formulas. LET US BE OPTIMISTIC: The industry feels things will get even better in the coming days. Popular choreographer Prince Gupta, who is choreographing for an upcoming film, shares, “Some filmmakers understand the value of quality, but the majority still wants to get the job done at a minimal cost. It’s a simple story, but deeply rooted in their culture.” Actor Jimit Trivedi adds, “We can learn from the Southern film industries too, who invest a lot of time before finalizing a script.” MAKE NO COMPROMISES: There are encouraging instances like approximately Rs 40 lakhs being spent for filming a song in an upcoming film, but such instances are few. Says Divyang, “Just look at what Sairat has done for the Marathi industry.
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One at least needs to research properly about how to tell a story.” TAKE INSPIRATION FROM MARATHI INDUSTRY, AND SOUTH: There are other regional industries whose success stories can inspire us. That’s not the right approach.” Adds Ishaan, “There are way too many filmmakers who have zero filmmaking knowledge.
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Actress and filmmaker Shital Shah shares, “I was recently told that some people have started making films only after the government announced subsidies. I don’t like this ‘urban film’ tag anymore, we just need to make honest films that people can relate to.” MAKE FILMS FOR THE RIGHT REASONS: You don’t want to make a film just for the sake of it. Unless you aren’t offering something fresh, it won’t work.” Agrees actor Divyang Thakkar, “A film works because of good story and trying to replicate it without any vision can’t work. Says Ishaan, “After Bey Yaar, there were many who started making films with stories about three or four friends getting into trouble. MAKE CONTENT THE KING: Often, the success of a particular genre/film makes others follow the same formula, which can be counterproductive.