If you have many followers, your chances of being in those (often user-personalized) playlists will grow. This means that those artists who have their music saved to users’ music collections, or those who simply attain big streaming numbers, will be rewarded with spots in Spotify-generated playlists. The algorithm is constantly changing, but we know for sure that the Spotify algorithm favors artists with good engagement. Based on collected data, your interests, tastes, and emotions are guessed. Spotify uses a mix of human curation and their computer-generated algorithm. Instagram does this with images and Spotify roughly does the same with music. Spotify works in a similar way to other social media platforms like Instagram, as it uses algorithms to rank content in users’ feeds. In the same manner that creators thrive on any other social media platform, one needs to know the algorithm and play by its rules. Therefore, we believe that building a fanbase organically is the best way of achieving success in the long term. Also, keep in mind, that Spotify deletes fake followers, so in the end, these methods won’t be the best way to invest your hard-earned cash. There are many services that claim they can get your songs into these playlists and deliver you streams but you need organic followers for long-term growth. This will pay off in the long-term, as opposed to only boosting your streams by getting featured on a popular playlist for a few weeks. Therefore, if you are aiming for long-term success as an artist, the ultimate goal is to increase your following on Spotify and get your music saved in listeners’ catalogs forever. However, most streams on Spotify are coming from users’ collections and listening recommendations from the algorithm. Most artists focus blindly on playlist marketing - getting their tracks featured in well-known playlists - as this seems like the most logical place to get more streams from. In short, you must create a Spotify growth strategy. This way, you can see what is already working for you and invest your time in that area. On Spotify for Artists, you can view your “Source of Streams” chart and see if your fans discover you directly from your artist page or from one of their playlists. You first need to find out where your current streams are coming from.
#Promote your music to spotify charts how to#
For this reason, our team of experts carried out the research and found the best possible ways of how to increase your followers on Spotify for maximum results in the long run. Nonetheless, it is possible to achieve long-term success on Spotify with the right growth strategy. Unfortunately, from this large streaming revenue pool from Spotify only 10% - or $107 million - is left for the remaining small- and medium-scale artists in this situation (around 3 million artists). And as of 2020, the top 43,000 artists are bringing in 90% of streaming revenue - that is $963 million of the $1.07 billion - according to calculations by Rolling Stone. However, the competition is overwhelming, as approximately 40,000 new songs are uploaded to the platform every day. For this reason, developing and growing as an artist on streaming services like Spotify (the most popular streaming service with a 32% market share, according to MIDIA) has become a goal for many who pursue a successful career in the music industry. According to research conducted by RIAA, streaming is, by far, the most popular way of consuming music, as it accounts for 85% of the total revenue in music sales in the U.S. New technology directly affects how fans discover new music and therewith what music they end up listening to. As technology continues to advance, the landscape for music fans worldwide is changing constantly.